01
SEO fundamentals
What SEO is, how search engines actually rank, the difference between SEO and the channels people confuse it with, and the 2026 strategy roadmap that runs across the other seven disciplines.
SEO Academy
SEO Course
The discipline of getting found in search — by Google, by ChatGPT, by every engine that mediates discovery in 2026 — explained the way a senior practitioner with 25 years in the chair would teach a team of one.
The eight disciplines
How modern SEO actually splits
Every page that ranks does well across multiple disciplines. None is optional in 2026. Click a topic to jump straight to the chapter, or open the cluster for the full reading order.
02
Technical SEO
The infrastructure layer. Crawlability, Core Web Vitals, mobile, schema, sitemaps. If technical is broken, nothing else matters — and you can't measure it from the surface.
03
Content SEO
Search intent, topic clusters, E-E-A-T, content audits. The strategy layer that decides what to write, how to structure it, and when to refresh it — separate from the on-page details.
04
On-Page SEO
The eight elements every page needs to rank: title tags, meta descriptions, headers, internal links, URLs, image alt text, anchor text, and the formatting that wins featured snippets and AI Overview citations.
05
Off-Page SEO
Backlinks, domain authority, brand mentions, citations, anchor distribution, and the co-citation patterns LLMs use to build entity associations. The off-site signals that decide whether your on-page work actually ranks.
06
Local SEO
Google Business Profile, NAP citations, reviews, local schema, multi-location architecture, and the map-pack tactics that win the three-pack. A separate ranking system from classic SEO; treated as its own discipline.
07
AI SEO
Optimization for ChatGPT, Gemini, Claude, Perplexity, and Google's AI Overviews — the engines that retrieve and cite. Citation engineering at the passage level, plus the measurement layer that turns AI search into an accountable channel.
08
International + Specialized
Hreflang, multi-region URL architecture, country-specific search engines (Baidu, Yandex, Naver), translation vs localization, plus specialized verticals: e-commerce, B2B SaaS, and enterprise SEO.
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