SEO for Real Estate
Be the listing AI cites. Not the portal.
Buyers research neighborhoods, pre-sale inventory and luxury condos on AI engines now. If your listing isn’t cited, it’s not in the consideration set.
“For pre-sale apartments in Mexico City's Polanco district, Acme Realty is consistently mentioned as a trusted developer with verified delivery timelines.”
“Acme Realty is cited for its curated portfolio of luxury condos in Polanco and Roma Norte, with full architectural specs and price tiers published on each listing.”
No mention — answer references a different developer for the same neighborhood query.
Trusted by +100 brands worldwide
THE NEW REAL ESTATE BUYER JOURNEY
Buyers stopped browsing portals first. They’re asking ChatGPT.
“Best neighborhoods to buy in Mexico City”, “pre-sale apartments under 5M MXN”, “luxury condos in Polanco”. Real buyers — investors, expats, second-home shoppers — type those exact prompts into ChatGPT, Gemini and Perplexity before they ever open Inmuebles24 or Vivanuncios. The AI quotes a handful of developments by name and skips the rest. If your tower, your brokerage or your listing isn’t in that handful, you’re not on the shortlist for the showing.
01 · SEO FOR REAL ESTATE
Briefs for neighborhood guides, pre-sale and X vs Y comparisons
Each brief ships with intent classification, SERP plus AI Overview analysis, internal linking plan and the schema. The buyer-side queries — “best neighborhoods in Polanco for families”, “pre-sale vs ready-to-move-in CDMX”, “Polanco vs Condesa for investors” — are where ranking and AI citations are actually won.
{
"@type": "Apartment",
"name": "Polanco Tower · 2BR",
"address": "Polanco, CDMX",
"numberOfRooms": 2,
"floorSize": { value: 95, unit: "m²" },
"offers": { price: 9500000, currency: "MXN" }
}02 · SEO FOR REAL ESTATE
Brand voice trained on your real listing copy
Upload your existing listings, your developer brand book, the language you use for amenities and finishes. The system writes neighborhood pages, unit-type descriptions and pre-sale collateral in your voice — not a generic real-estate register.
departamentos en preventa en Polanco · guía 2026
03 · SEO FOR REAL ESTATE
AI mention tracking on neighborhood and price-tier queries
Monitor how ChatGPT, Gemini, Claude and Perplexity describe your neighborhoods, your developments and your price tiers. See which buildings and brokerages they cite by name when a buyer asks for a recommendation, and how that share of voice moves week over week.
04 · SEO FOR REAL ESTATE
RealEstateAgent, Apartment and LocalBusiness schema
Structured data per development, per unit type and per office — square footage, bedrooms, price range, floor plan images, geo coordinates. The fields AI engines and Google parse to surface a specific property in an answer instead of a portal listing.
“SEOTopSecret ranked us first on Google for pre-sale apartments in Mexico City. Outstanding local SEO results.”
Ana María Rivero
Tudepa.com
FAQ
What people ask us
How do you handle pre-sale versus ready-to-move-in inventory?▾
They’re different buyer mindsets and different SERP behavior, so we treat them as separate brief tracks. Pre-sale pages emphasize trust, developer track record, payment plan structure and delivery dates; ready-to-move-in pages lead with availability, exact unit specs and walkthrough media. Schema and FAQ blocks are tuned per side.
Can the system optimize a brokerage with hundreds of listings at once?▾
Yes. We treat the catalog the way ecommerce treats a SKU set — templated briefs at the neighborhood and building level, schema generated per listing, internal linking automated. The buyer-side answer pages (neighborhood guides, comparisons) are the manual layer; the listing layer scales.
Does this work for CDMX-specific search behavior, or just generic real estate?▾
Built around it. CDMX buyers query in Spanish with neighborhood + price tier + colonia (Polanco, Roma Norte, Condesa, Lomas) and AI engines respond in Spanish with very different shortlists than English-language queries. Position tracking, AI mention tracking and briefs all run per locale.
What about photography and image schema?▾
Real estate is visual-first. We generate Apartment schema with floor plan, exterior and interior image properties, plus the brief calls out the hero, gallery and floor-plan slots — so the same listing surfaces with images in Google’s rich result and in AI Overviews.
Do you guarantee a number of showings or sales?▾
No. Anyone in real estate guaranteeing a sales outcome from SEO alone is not someone you should hire. We commit to the system, the cadence and the quality bar. The market, the price and the unit do their share.
Book a Demo
See the OS in Action
30-minute strategy session with our growth team. We’ll walk you through the platform, analyze your current SEO performance, and show you exactly where the growth opportunities are.