Blog
AI SEO, growth, and brand signal.
Playbooks, launches, and interviews from the team building the AI growth operating system.
Why I built SEOTopSecret
Why I built SEOTopSecret: after 25 years leading senior SEO for 100+ brands across four continents, I learned the bottleneck was never the work — it was encoding how a senior consultant thinks so that thinking could run 24/7. That encoding is SEOTopSecret OS, and this is the letter behind it.
Javier Dominguez
SEO conferences 2026
SEO conferences 2026 is the curated guide to the global and regional events every SEO, SEM or AI SEO professional should weigh this year. It covers tier-1 conferences (BrightonSEO, MozCon, SMX, Pubcon, INBOUND, Chiang Mai SEO), the new AI search and GEO-focused events, virtual vs in-person trade-offs, an ROI framework for deciding which one to attend, and the playbook to maximise every trip.
SEO ROI
Your CFO asks for the number and your agency replies with rankings. This guide gives you the real formula, a calculator with a 6/9/12-month ramp-up curve, organic CAC and payback, and the framework to defend SEO investment in any finance committee.
SEO for ChatGPT
SEO for ChatGPT is optimizing a brand's digital presence so its content and authority are interpreted, cited, and recommended by AI systems. This guide covers how ChatGPT picks sources, the 7-step operational playbook, the llms.txt standard, OpenAI's bots, and how to measure your brand mentions and citations.
SEO for hotels
SEO for hotels is the discipline that combines organic rankings, Google Hotel Search, Maps, Hotel/Room/Offer schema and local content to grow direct bookings and reduce OTA dependency. This guide covers the 7-step playbook, hotel-specific ranking factors, the OTA vs direct balance and how to measure impact on ADR, RevPAR and CPA.
Schema for AI search: a practical guide
Valid JSON-LD @graph on every page type, written the way AI engines actually read it — with entity linking, sameAs, and passage-level citability built in.
Types of SEO
Modern search splits into ten disciplines — on-page, off-page, technical, local, content, ecommerce, international, voice, video, and AI SEO — and the types of SEO that move revenue in 2026 are the ones running together, not in silos.
SEO vs UX
SEO vs UX stopped being two disciplines fighting for the same budget — in 2026 the same work serves both, and the brands that lock it in a single operation are the ones winning rankings and citations at the same time.
SEO experts
Hiring the wrong SEO expert in 2026 costs six figures and twelve months of lost compounding — this is the framework to tell a real operator apart from the keyword-density crowd, with the questions, signals and red flags that separate senior work from theatre.
How to optimize for AI Overviews in 2026
Zero-click traffic is past 40% in some categories. This is the concrete — not theoretical — playbook to get your content cited by Google AI Overviews, ChatGPT, and Perplexity.
SEO for Gemini
SEO for Gemini means optimizing your brand so Gemini — Google's AI integrated across Search, Workspace, and Android — interprets, cites, and recommends it. This guide covers how Gemini selects sources, the Gemini app vs. AI Overviews distinction, the 7-strategy playbook, operational E-E-A-T, and how to measure AI citations and AI Overviews traffic in GSC.
Digital Marketing Metrics
Digital marketing metrics and their live calculators: CAC, LTV, LTV:CAC ratio, conversion rate by channel, campaign ROI, and cost per lead. Separate vanity from performance, map metrics to TOFU/MOFU/BOFU, and make decisions with data instead of ego.
SEOTopSecret changes how AI SEO works
We launched the growth operating system that plans, writes, audits, publishes, and measures content across Google and AI answer engines — one platform.
SEO Guide 2026
The SEO guide for 2026 unifies the classic fundamentals — intent, structure, authority, speed — with the new visibility layer across AI engines: AI Overviews, ChatGPT, Gemini, and Perplexity. What changed, what still works, and how to prioritize investment when the SERP is no longer the only place your brand shows up.
What is B2B Marketing
B2B marketing stopped being companies selling to companies — it's people selling to people inside organizations that decide by consensus. This guide covers what B2B is, how it differs from B2C, the 5-step playbook that works in 2026, and the channels where you actually win: LinkedIn, niche SEO, and account-based marketing.
SEO Packaging and Pricing
SEO packaging and pricing explained with real numbers for 2026 — agency retainers, project fees, tool stacks, and OS plans — and how to pick what fits your stage.
AI marketing is not prompting. It is systems.
The teams getting real lift from AI are not writing better prompts. They are wiring their brand kit, data model, and CMS into a feedback loop that learns every week.
SEO playbook for 2026
The SEO playbook for 2026 reorganizes the discipline around seven operational moves — AI visibility, entity clarity, citable passages, architectural schema, video as training data, indexation velocity, and auditable brand signals — all measurable from day one.
Newsletter
The playbooks teams winning AI search actually use
Your Growth Operating System Starts Here
Connect GSC + GA4. See your data in the OS. Your first content brief, technical audit, and rank baseline — ready within hours.