Compare
vsSEOTopSecret vs Profound
AI search visibility analytics · From $499 / month
Side-by-side on the dimensions that actually change the outcome of your SEO program.
The short version
Profound is a best-in-class AI visibility analytics platform for Fortune-100 brands. SEOTopSecret is the growth operating system that turns AI visibility insight into shipped, schema-rich, ranked content.
Detailed comparison
How we stack up, point by point
Every row is specific to a job your team has to do. No feature-count inflation.
SEOTopSecretAI SEO growth OS — AI visibility, briefs, schema, rank tracking, publishing, and success metrics in one workspace.
Answer Engine Optimization (AEO) analytics — track and report how a brand appears in AI-generated answers.
SEOTopSecretFive engines: ChatGPT, Google AI Overview, Gemini, Claude, Perplexity — the platforms that move the needle on traffic and revenue today.
Nine+ engines: ChatGPT, Perplexity, Claude, Gemini, Microsoft Copilot, Grok, Meta AI, DeepSeek, Google AI Overview.
SEOTopSecretWe surface conversational query data via partner pipelines and SERP-derived intent. Not the moat.
Their core moat — first-party prompt-volume index, modeled from real AI consumer behavior.
SEOTopSecretSenior-agency 12-section brief — intent, demand data, outline, schema plan, internal-link graph — auto-generated for every target keyword.
AEO-focused FAQ generator and Agent workflows. Not a production-grade brief.
SEOTopSecretFull JSON-LD @graph per URL — validated, injected into Webflow / WordPress at publish time.
Not included — schema is outside scope.
SEOTopSecretWeekly refresh standard, daily on Scale and Enterprise. Rank, brief, and GA4 conversions live on the same URL.
Not their focus — they measure AI visibility, not SERP positions.
SEOTopSecretNative publish to Webflow Collections and WordPress with schema, hero image, and internal links.
None — outputs are dashboards and reports, not shipped pages.
SEOTopSecretWe surface GPTBot, ClaudeBot, PerplexityBot crawl rates via server-log integration on Scale and Enterprise.
Agent Analytics module — granular per-bot interpretation tracking. Their depth here is real.
SEOTopSecretMid-market to enterprise growth teams. Self-serve on Starter / Pro / Scale; dedicated strategist on Enterprise.
Enterprise-first — Fortune 100 brands, big-budget AEO and PR teams.
SEOTopSecretYes. Enterprise plans include a dedicated strategist and quarterly executive reviews.
Software + customer-success only. Strategy is bring-your-own.
SEOTopSecretYes — UI, schema, briefs, and brand voice run natively in English and Mexican Spanish.
English-first product. Multi-locale prompt tracking exists; brand-side workflows are EN-led.
SEOTopSecret25 years of senior SEO agency methodology, encoded into the product.
Data and analytics platform built by an AI-search-research team. Methodology is bring-your-own.
SEOTopSecret$249 Starter · $499 Pro · $1,499 Scale · Enterprise from $3,000
Lite $499 (ChatGPT-only) · Enterprise $2,000–$5,000+ (custom).
SEOTopSecretAI SEO growth OS — AI visibility, briefs, schema, rank tracking, publishing, and success metrics in one workspace.
Answer Engine Optimization (AEO) analytics — track and report how a brand appears in AI-generated answers.
Five engines: ChatGPT, Google AI Overview, Gemini, Claude, Perplexity — the platforms that move the needle on traffic and revenue today.
Nine+ engines: ChatGPT, Perplexity, Claude, Gemini, Microsoft Copilot, Grok, Meta AI, DeepSeek, Google AI Overview.
We surface conversational query data via partner pipelines and SERP-derived intent. Not the moat.
Their core moat — first-party prompt-volume index, modeled from real AI consumer behavior.
Senior-agency 12-section brief — intent, demand data, outline, schema plan, internal-link graph — auto-generated for every target keyword.
AEO-focused FAQ generator and Agent workflows. Not a production-grade brief.
Full JSON-LD @graph per URL — validated, injected into Webflow / WordPress at publish time.
Not included — schema is outside scope.
Weekly refresh standard, daily on Scale and Enterprise. Rank, brief, and GA4 conversions live on the same URL.
Not their focus — they measure AI visibility, not SERP positions.
Native publish to Webflow Collections and WordPress with schema, hero image, and internal links.
None — outputs are dashboards and reports, not shipped pages.
We surface GPTBot, ClaudeBot, PerplexityBot crawl rates via server-log integration on Scale and Enterprise.
Agent Analytics module — granular per-bot interpretation tracking. Their depth here is real.
Mid-market to enterprise growth teams. Self-serve on Starter / Pro / Scale; dedicated strategist on Enterprise.
Enterprise-first — Fortune 100 brands, big-budget AEO and PR teams.
Yes. Enterprise plans include a dedicated strategist and quarterly executive reviews.
Software + customer-success only. Strategy is bring-your-own.
Yes — UI, schema, briefs, and brand voice run natively in English and Mexican Spanish.
English-first product. Multi-locale prompt tracking exists; brand-side workflows are EN-led.
25 years of senior SEO agency methodology, encoded into the product.
Data and analytics platform built by an AI-search-research team. Methodology is bring-your-own.
$249 Starter · $499 Pro · $1,499 Scale · Enterprise from $3,000
Lite $499 (ChatGPT-only) · Enterprise $2,000–$5,000+ (custom).
How to decide
You pick Profound when the budget is enterprise-scale and the mandate is to measure AI visibility across the widest possible engine list. You pick SEOTopSecret when the mandate is to act on that visibility — produce briefs, schema, articles, and rankings — without bolting four more tools onto the stack.
When to pick Profound
- You're a Fortune-100 brand whose AEO mandate is measurement breadth across 9+ AI engines including Grok, Meta AI, and DeepSeek.
- Your team needs Profound's first-party prompt-volume data as the source of truth for AI consumer query behavior.
- Your stack already includes a content production tool, a schema tool, and a SERP rank tracker — you just need the AI-visibility analytics layer.
- Budget is $24K–$60K+ per year for AEO analytics alone.
When to pick SEOTopSecret
- You want AI visibility tracking plus the workflow that acts on it — briefs, schema, articles, publishing, rank tracking — in one platform.
- You need a senior-agency content brief produced automatically for every target keyword.
- You want bilingual (EN + es-MX) workflows as a product fundamental, not an afterthought.
- You want to ship and measure AI citation growth on Starter ($249) or Pro ($499), not $24K-floor enterprise contracts.
Still not sure?
Book a 20-minute demo. We'll pull your GSC data live and show you exactly what SEOTopSecret ships in your first week.
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Decision FAQs
Frequently asked before switching
Quick answers to what we get asked before every trial signup.
For most growth teams, yes — because SEOTopSecret tracks the five AI engines that drive the bulk of consumer queries (ChatGPT, Google AI Overview, Gemini, Claude, Perplexity) and pairs that signal with the workflow that acts on it: briefs, schema, articles, publishing, and Google rank tracking. Profound's edge is engine breadth (9+) and first-party prompt-volume data — if those specifically are the mandate, run both.
Your Growth Operating System Starts Here
Connect GSC + GA4. See your data in the OS. Your first content brief, technical audit, and rank baseline — ready within hours.