SaaS — UX research·🌍 Global
+137% organic traffic · zero loss across 2 CMS migrations
Lyssna (formerly UsabilityHub) lifted organic traffic from 8,000 to 19,000 monthly visits (+137%) while surviving two CMS migrations — Medium → Webflow → Storyblok — with zero traffic loss and no lost authority.
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The numbers
+137%
organic traffic
8K → 19K
monthly organic visits
0%
traffic loss across 2 migrations
Medium → Webflow → Storyblok
CMS path preserved
Services
Duration
3 months
Lyssna rebranded from UsabilityHub and needed to migrate a years-old content library between CMSs — first off Medium, later from Webflow to Storyblok. Each migration is a chance to hemorrhage authority: broken redirects, canonical drift, lost internal links, buried meta.
On top of the migration risk, the existing blog — full of industry-grade research insights — was not ranking for the queries it deserved.
We ran a full content audit, mapped every old URL to its new destination with 301 redirects, and rewrote titles, meta descriptions, H-tags, and internal links during the move. Each migration was staged on a subdomain, validated against a redirect matrix, and cut over only after post-migration tests passed.
Parallel to the migration, we optimized on-page signals on the content that was already earning traffic so the lift hit before the CMS flip.
Organic traffic went from 8,000 to 19,000 monthly visits (+137%) with zero traffic loss across two platform migrations. Articles started ranking in first positions for UX research queries, and CTR improved on titles and metas we rewrote during the on-page pass.
FAQs — Lyssna
Direct answers to the questions we hear most about this engagement.
A pre-migration redirect matrix (old URL → new URL with the correct 3xx), staging validation on a subdomain, canonical alignment, internal-link rewrites, and a post-migration diff that confirms the index switched cleanly. Skipping any one of those steps is what causes the 20–40% drops you see in migration horror stories.
Connect GSC + GA4. See your data in the OS. Your first content brief, technical audit, and rank baseline — ready within hours.
