E-commerce — pet health·🇲🇽 Mexico
+6,732% organic traffic growth in 90 days
Dogelthy went from 1,668 to 113,949 monthly organic visits in 3 months — a 6,732% lift driven by technical SEO, transactional keyword expansion, and strategic link building for a dog-wellness e-commerce.
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The numbers
+6,732%
organic traffic
1,668 → 113,949
monthly organic visits
+1,093%
ranked keywords
3 mo
to hit scale
Services
Duration
3 months
Dogelthy sells probiotics, salmon oil, and wellness supplements for dogs — a category where pet owners research obsessively before buying. The problem: Dogelthy wasn’t showing up in any of those searches.
At the start of the engagement, the brand logged 1,668 monthly organic visits and ranked for just 1,548 keywords — with an organic traffic value of $322 USD. Every new customer was coming from paid ads, pushing customer acquisition costs to unsustainable levels.
We ran a full technical audit first — indexability, crawl budget, site speed, internal linking. Then we expanded keyword coverage from a narrow brand-term cluster into the full dog-wellness intent map: informational queries (“how to improve dog gut health”), comparison queries (“best probiotic for senior dogs”), and transactional queries (“buy salmon oil for dogs”).
Category and product pages were rewritten around those clusters. In parallel, we launched a consumer-journey blog and secured backlinks from pet and veterinary wellness publications to build topical authority.
In 90 days, organic traffic climbed from 1,668 to 113,949 monthly visits — a 6,732% lift. Ranked keywords grew 1,093%, and the brand started appearing in AI answer engines for dog-health queries. Paid acquisition became a supplement, not the core channel.
FAQs — Dogelthy
Direct answers to the questions we hear most about this engagement.
Three compounding levers: technical SEO cleared crawl and indexing friction, keyword expansion opened the informational + comparison layers of the funnel, and link building lifted topical authority. None of the three work alone; the multiplier effect produces the exponential curve.
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