Pachuca 2
Col Condesa
CDMX
Lyssna (formerly UsabilityHub) is a leading platform for usability testing and user feedback, designed to help researchers and designers understand how users interact with their products and improve the digital experience.
Despite having a blog full of valuable content and industry expertise, Lyssna wasn't getting the organic visibility she deserved..
The main challenges they faced were:
❌ Low organic traffic:
The blog wasn't generating enough traffic from search engines.
❌ Poor SEO optimization:
Many articles weren't aligned with SEO best practices.
❌ Platform limitations:
The blog was hosted on Medium.com, which restricted control over SEO and site customization.
❌ Complex migrations:
During the process, Lyssna changed its brand and CMS platform, requiring a strategic migration so as not to lose traffic.
The objective was clear: increase the visibility of the blog, optimize existing content, and ensure that each migration maintained (and even improved) the site's organic traffic.
To address these challenges, SEOTopSecret designed and implemented an SEO strategy in three phases:
An exhaustive audit of the blog was conducted to analyze the relevance, quality and SEO potential of each article.
Content gaps, high-value keywords and optimization opportunities were identified.
A data-based optimization strategy was proposed to improve the visibility of the most relevant articles.
They were optimized meta titles, descriptions, headings and content structure to improve indexing on Google.
Work was done on a better distribution of keywords in the articles and on an effective internal linking strategy.
The user experience was improved with a better visual and navigation structure.
First migration: The Medium blog was moved to Webflow, ensuring that all content maintains its SEO positioning.
Second migration: After the rebranding of UsabilityHub to Lyssna, the blog was migrated again to Storyblok, ensuring a lossless traffic transition.
They were implemented 301 strategic redirects to avoid loss of authority and organic traffic.
Post-migration tests were performed to ensure that all URLs and content were correctly indexed.
✅ Increase in organic traffic from 8,000 to 19,000 monthly visits (+137%) after optimization and migration.
✅ Increased exposure on Google with a significant increase in blog positions in search results.
✅ Optimized items began to appear in the top search positions for keywords in the industry.
✅ Increased click-through rate (CTR) thanks to optimized meta descriptions and titles.
✅ It was achieved transfer all content without affecting SEO, even improving visibility after the change of platform.
✅ An effective redirection strategy was implemented to preserve domain authority.
The SEO strategy implemented by SEOTopSecret allowed Lyssna It will go from invisibility to exponential growth in organic traffic and digital authority.
🚀 Thanks to an approach based on content optimization and strategic migration, Lyssna.com is now more visible on Google and attracts thousands of users interested in usability testing and user experience design.
