Off Page SEO

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Off Page SEO Services

With over 20 years of experience analysing and working with Google’s algorithm across Mexico, the USA, Europe and Australia, we strengthen your website’s authority, trust, and visibility through strategic off-page initiatives.

1. Link Building & Authority Development

💥 Creation of high-quality, natural backlinks from trusted, relevant sources
💥 Guest posting strategies on authoritative industry blogs and publications
💥 Placement in reputable directories and niche-specific listings
💥 Publication of expert content in specialised blogs, media outlets and digital magazines

2. Local Citations & Directory Optimisation

💥 Accurate and consistent business citations across major Australian and global directories
💥 Placement in high-authority local listings to strengthen local SEO
💥 Collaboration with relevant blogs and local media to boost brand visibility
💥 Press releases designed to generate mentions and links on high-value news sites

3. Online Review & Reputation Management

💥 Strategies to obtain positive reviews on Google, Trustpilot, Facebook and industry platforms
💥 Professional response frameworks to improve credibility and build customer trust
💥 Monitoring and management of brand sentiment across all review channels
💥 Repair strategies to reduce the impact of negative reviews and improve overall perception

4. Influencer Marketing for SEO

💥 Collaboration with influencers and content creators aligned with your industry
💥 Sponsored content, brand mentions and storytelling across social media, blogs and YouTube
💥 Acquisition of high-quality backlinks from influencer platforms with strong traffic
💥 Review-driven strategies to build trust and increase conversions

5. Brand Mentions, Co-Citations & Digital PR

💥 Monitoring brand mentions across the web to convert them into backlinks
💥 Co-citation and co-occurrence strategies that boost authority—without relying solely on link acquisition
💥 Outreach to webmasters to transform unlinked mentions into authoritative backlinks
💥 Digital PR campaigns to strengthen brand presence across influential websites

6. Advanced Online Reputation Management

💥 Strategies to push down negative content from Google’s first page
💥 Optimisation of corporate profiles, bios and social presence for credibility and trust
💥 Creation and distribution of positive, high-authority content that reshapes brand perception
💥 Requests for removal of defamatory or harmful content from websites and review platforms

Benefits of Off Page SEO

✅ Increased Domain Authority and Trust

✅ Better Positioning in Search Results

✅ Increase in Qualified Organic Traffic

✅ Increased Relevance and Presence in the Industry

✅ Strengthening Online Reputation

✅ Optimization for Local and Global Searches

✅ Increase in Conversions and Sales
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✅ Sustainability and Long-Term Effect

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“Organic sales in all our categories skyrocketed in China, the USA, Europe and Mexico since we started working with Javier and his team of SEOTopSecret.”

Lourdes Delgado

CEO México
https://mx.nihaojewelry.com/

Pillars of Off Page SEO

‍✅ Authority and Relevance of Links

Get quality backlinks from relevant sites.
Guest posting strategies, collaborations and mentions in digital media.

✅ Local Citations and Directory Presence

Registration in Google My Business, Yelp, TripAdvisor and other relevant directories.
Elimination of duplicate or incorrect citations to improve Google's trust.

✅ Online Reputation and Review Management

Obtaining and managing positive reviews on Google, Facebook and specialized platforms.
Digital reputation monitoring to respond to comments and improve brand perception
Influencer marketing strategies and brand mentions on social networks

Schedule a free consultation

Off Page SEO
FAQ´s

What is Off-Page SEO and how is it different from On-Page SEO?

El Off-Page SEO refers to all external strategies that improve the authority and relevance of a website, such as link building, brand mentions, social media and reputation management. Instead, the On-Page SEO focuses on internal site optimization, such as content, meta tags and URL structure.

How important is link building in Off-Page SEO?

El Link building is one of the most important factors of Off-Page SEO, since quality backlinks they increase the authority of the site and improve its positioning in Google. However, it's essential to focus on relevant and natural links to avoid penalties.

How do reviews and online reputation affect Off-Page SEO?

Las positive reviews on Google My Business, Trustpilot and other platforms improve the trust and visibility of a business in local searches. In addition, Google considers online reputation as a key factor in positioning.

How long does it take to see the impact of Off-Page SEO?

Off-Page SEO is a long-term strategy and results can take 3 to 6 months to reflect, depending on the competition, the quality of the links and the authority of the domain.

What type of backlinks can negatively affect SEO?

The toxic or low-quality links from spam sites, link farms or irrelevant directories can negatively affect SEO and result in Google penalties. It's important to constantly monitor the backlink profile and disallow harmful links.