Pachuca 2
Col Condesa
CDMX
Motel Mexicola, the most iconic Mexican restaurant in Bali, faced a challenge with its strategy of Google Ads. Despite investing in paid campaigns, the cost per conversion was excessively high, which meant that their return on investment (ROI) was not optimal.
The main problems detected were:
❌ High cost per conversion:
In December 2023, the cost per conversion was Rp 90.5K ($5.88 USD), making customer acquisition more expensive.
❌ Low number of conversions:
They only succeeded 67 conversions despite obtaining 7,220 clicks.
❌ Inefficiency in investment:
They spent Rp 6.06M ($3393.90 USD) with a very low conversion rate.
The objective was clear: optimize Google Ads campaigns to reduce the cost per conversion and increase the number of potential customers who booked at Motel Mexicola.
The team of SEOTopSecret implemented an advanced optimization strategy in Google Ads, focusing on reduced costs and increased conversions.
🔍 1. Audit and Restructuring of Campaigns
✔ Performance data was analyzed to identify unprofitable keywords.
✔ Irrelevant traffic was eliminated, focusing ads on users with high booking intent.
📌 2. Implementing an Advanced Segmentation Strategy
✔ Target audiences were redefined to reach tourists and locals interested in gastronomic experiences.
✔ Dynamic ads and call and location extensions were used to improve the conversion rate.
📊 3. Bidding and Budgeting Optimization
✔ We went from a manual CPC strategy to an intelligent bid strategy to maximize conversions.
✔ The budget was better distributed to invest more in the best-performing ads.
🔥 Key Results:
✅ Cost per conversion reduced by 75%, of $5.88 USD A $1.46 USD.
✅ Increase in the number of conversions by +910%, going from 67 to 677 reservations.
✅ Increased investment efficiency, making sure that every dollar spent on Google Ads will generate more customers and bookings.
