Google Ads Experts

Certified Google Ads Expert Consultants

How can you be sure that your investment in Google Ads is in the hands of real experts? The answer lies in experience, continuous training and official certification. A certified Google Ads consultant knows how the algorithm works and is kept up to date with constant changes in the platform.

For more than 20 years working with the Google algorithm, I have seen how the work of a certified Google Ads consultant has evolved with the technology itself. Getting certified means passing official Google exams, mastering best practices, and demonstrating advanced knowledge in campaign management.

What Does a Certified Google Ads Expert Do?

A certified Google Ads expert plans, configures, executes and optimizes advertising campaigns within the platform. The certification is obtained through Skillshop, Google's official training and evaluation platform. Google Partner status is granted to agencies with a proven track record of performance and validated technical knowledge.

The main tasks include:

• Campaign Management: configuration, monitoring and ongoing adjustments of advertising campaigns
• Keyword optimization: research, selection and application of keywords, including negative ones to avoid irrelevant clicks
• Performance analysis: monitoring key indicators, preparing reports and evaluating return on investment
• Audience segmentation: use of segmentation and remarketing strategies to show ads to the most relevant audience

Certification requires passing official exams and keeping it current through regular updates. More information about our SEM services is available Here.

Why Does Hiring Google Ads Specialists Maximize ROI?

Certified Google Ads specialists manage advertising campaigns using knowledge and techniques validated by Google. Accounts managed by certified experts show better results in conversions and costs per acquisition compared to self-taught management.

Management by experts reduces the time spent by the advertiser and minimizes errors associated with the learning curve. Expert-managed campaigns tend to show more stable and predictable results.

How to Start Successful Campaigns With Expert Google Ads Consultants

Launching campaigns in Google Ads involves an organized process that divides work into specific steps to optimize investment from the start.

1. Selecting the Most Profitable Keywords

Keyword analysis is based on search and relevance data for the target audience. The process includes:

• Specific terms (long-tail) that indicate intent to buy
• Evaluation of match types and search volume
• Competitor analysis and estimated costs per click

2. Initial Setup and Segmentation

The Google Ads account is structured by defining the type of campaign and the objectives. The segmentation parameters include geographic location, demographics, and specific audiences to target ads to users who meet the desired characteristics.

3. Smart Bidding Strategy

A bidding strategy is selected based on the objectives of the campaign, which can be automated or manual. The main concepts are:

• CPC (Cost Per Click): amount paid for each click on the ad
• CPA (Cost per Acquisition): average cost to obtain a conversion
• ROAS (Return on Advertising Investment): revenues generated for each peso invested in advertising

4. Initial Results Analysis

During the first 30 days, key data such as impressions, clicks and conversions are collected. Experts review this data to identify trends and make adjustments to the campaign.

How to Optimize Active Campaigns for More Conversions

If there are active campaigns in Google Ads but the results do not meet expectations, specific optimization processes can be applied.

1. Key and Negative Keyword Audit

The analysis identifies underperforming keywords and irrelevant search terms. Negative words are added to prevent ads from appearing in searches unrelated to the product or service.

2. Budget Adjustments and Bidding

The budget is redistributed to better-performing campaigns and ad groups. Bids are adjusted to allocate resources to the areas that produce the most relevant conversions or clicks.

3. Creating Relevant Ads

A/B tests are performed on the text of the advertisements. These tests compare different versions to determine which one gets the most clicks or generates the best results. Texts are improved to be clear and relevant to the target audience.

4. Landing Page Review

Landing pages are reviewed to confirm that they load fast, contain relevant information, and are aligned with the ad. Improving these elements can increase the Quality Score and the number of conversions. Additional information on conversion optimization is available Here.

Google Adwords Expert Certification and Validation Process

Official Google Ads certification is obtained through Skillshop, Google's training and evaluation platform. Experts submit exams on different topics and achieve a minimum passing score. These certifications are valid for a limited time and require periodic renewal.

There are several types of Google Ads certifications:

• Search: configuring and optimizing campaigns on the Google search network
• Display: managing display ads that appear on websites associated with the display network
• Video: advertising campaigns on YouTube and other video platforms
• Shopping: ads designed for online stores and e-commerce products
• Apps: promoting mobile apps through ads on Google

Google Partner or Premier Partner status is granted to agencies or consultants that meet requirements for investment in advertising, campaign performance and number of active certifications. To validate the certification of a Google Ads expert, you can consult them in the Google Partners directory or request visual evidence of their official credentials.

Comprehensive SEO and Google Ads Strategies for Sustainable Growth

At SEOTopSecret, we combine payment and organic strategies to achieve sustainable growth. Organic traffic forms the main base, while paid advertising accelerates results and facilitates testing of new ideas.

The sharing of keyword data allows learning from Google Ads to help adjust the SEO strategy. The terms that generate clicks and conversions in paid campaigns are incorporated into the site's content.

Landing page optimization seeks to make sure that users find information that is clear, relevant and easy to navigate, regardless of whether it comes from organic searches or paid ads. Remarketing coordination involves showing specific ads to people who visited the site through organic traffic.

The budget allocation is distributed among SEO and Google Ads, according to the objectives and performance of each channel. This distribution allows you to adjust the investment to obtain the highest possible return.

Maximize Your Ad Spend With Our Free Audit

The free SEOTopSecret audit consists of a detailed review of existing Google Ads campaigns. The process includes analyzing account settings, campaign structure, segmentation, keywords, and active ads.

The review identifies potential improvements in:

• Budget usage: redistribution to higher-performing campaigns
• Quality of the ads: text optimization and calls to action
• Landing page relevance: alignment between ads and site content
• Bid settings: adjustments to improve the cost per conversion

How Much Does a Google Ads Expert Make?

Pricing varies depending on experience, campaign scope, and geographic location. Here's a general guide:

Freelancers or Consultants

• From $200 to $800 USD/month.
• Some charge a Percentage of spending on Ads (10%-20%).

Specialized Agencies

• From $500 to more than $2,000 USD/month.
• They usually offer audits, landing pages, constant monitoring and reports.

Specific Projects

• Audits: $150 to $500 USD.
• Initial setup: $250 to $1,000 USD.

Is it Worth Investing in a Specialist?

Definitely. Mismanagement of campaigns can double your costs without generating results. Instead, an expert achieves that Your investment works for you.

Do you want results like the ones in the previous case?‍

At SEOTopSecret, we help you turn clicks into real customers. Contact us and take your Google Ads campaigns to the next level. 🚀

Frequently Asked Questions

1. What does a true Google Ads “expert” do that I can't do myself?‍

A true expert doesn't just “manage clicks”, but he acts as a profitability architect. While a beginner focuses on basic metrics, an expert masters the full strategy: conduct in-depth purchase intent keyword research, structure campaigns in a granular way to maximize the Quality Score, write persuasive copy, optimize landing pages for conversion (CRO) and, most importantly, make decisions based on the ROI of your business.

2. How much does it cost to hire a Google Ads agency in Australia?

‍The investment is split into two parts: your ad spend (which goes directly to Google) and the agency's management fee. A professional agency in Australia typically charges a monthly management fee starting from $1,500 - $2,500 AUD for small to medium campaigns. This can scale significantly based on the complexity and size of your ad spend. Be wary of agencies that seem too cheap; often, what you save on their fees is lost many times over in wasted ad budget.

3. If I hire an expert, how long will it take to see results (sales)?‍

Google Ads offers quick results in terms of visibility. You can start receiving traffic and clicks in less than 24 hours. However, the optimization phase to achieve the maximum Profitability (where you generate more profits than you invest) usually takes from 1 to 3 months. This period is crucial for gathering data, conducting A/B testing, and calibrating the strategy for sustainable performance.

4. What are the signs that my current Google Ads campaign isn't well managed?‍

The most common “Red Flags” are:

1. Irrelevant traffic: You get a lot of clicks, but few or poor quality conversions.
2. Low Quality Score: You're paying a very high Cost Per Click (CPC) because your ads aren't relevant to your keywords.
3. There is no retargeting strategy: You're missing the opportunity to reconnect with 98% of users who don't convert on their first visit.
4. There is no landing page optimization: All investment is focused on the click, but not on the page that should convert the visitor.

5. Is it better to invest in Google Ads or SEO?‍

That's the wrong question. The correct question is: “How should they work together?”. They are two sides of the same coin of growth. Google Ads (SEM) it gives you speed, immediate data and captures existing demand. El SEO build a long-term asset, build trust and reduce your acquisition cost over time. The most powerful strategy always integrates both.