Real estate — pre-sale apartments·🇲🇽 Mexico City
$1.2M MXN annual ad-spend saved · top-3 Google rankings
Tudepa moved from burning capital on Google Ads to owning the top-3 Google rankings for “departamentos en preventa” — generating an estimated $1.2M MXN annual ad-spend saving and flipping SEO from cost center to revenue channel for a Mexico City real-estate preventa platform.
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The numbers
$1.2M MXN
annual ad-spend saved
Top 3
“departamentos en preventa”
~5,000
estimated monthly organic clicks
~$20 MXN
replaced CPC on paid
Services
Duration
Ongoing engagement
Tudepa runs pre-sale and new-build sales for apartment towers in Mexico City — high average order value, high consideration, high competitive density. The site was strategically invisible on organic results for the category-defining queries, and technical friction was preventing Google from indexing enough of the inventory. Meanwhile, Google Ads was burning capital on competitive CPCs without a proportional return.
Platform reengineering first — we migrated the site to an SEO-friendly architecture so product inventory, pricing, and floor plans could be crawled and indexed cleanly. Then the organic-dominance strategy targeted high-intent transactional terms: “departamentos en preventa”, “preventa de departamentos”, and neighborhood-level variants.
In parallel, the paid account was restructured. The stronger organic + on-page signals improved Google Ads Quality Scores, lowered CPCs, and reduced wasted spend on queries the organic side could own.
Tudepa took top-3 Google positions on “departamentos en preventa” and related terms, generating an estimated 5,000 monthly organic clicks that would have cost ~$20 MXN each on paid. Net effect: ~$100,000 MXN in monthly ad spend replaced by organic, or ~$1.2M MXN annualized. SEO became the multiplier, not the side channel.
FAQs — Tudepa
Direct answers to the questions we hear most about this engagement.
It is an opportunity-cost calculation using the observed organic-click volume (~5,000 monthly) multiplied by the category CPC (~$20 MXN) that would have been required to acquire those same clicks via Google Ads. The volume is measured; the savings number is the replaced paid acquisition equivalent.
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